How To Be Consistent On Social Media As An Executive Function Coach

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If you’re like me, you probably have a complicated relationship with social media.

You know it can help your coaching business grow.

But every time you go to post something, you feel stuck, annoyed, or just grossed out by the whole thing.

I used to avoid it completely. It felt fake. Loud. Draining.

But then I realized something.

If I wanted to reach the people who genuinely needed my help—educators, parents and professionals—I had to show up somewhere they were already looking.

So I built a system that helps me post consistently, even when I don’t feel like it.

I've taught this system to hundreds of coaches in my certification course and, in this article, I'll walk you through my best tips so you can be consistent on social media too.

Let me show you how 👇

Why You Need To Be Consistent On Social Media As An Executive Function Coach

If you want to build a coaching business that gives you freedom, you need visibility.

And visibility often starts with showing up on social media.

When done well, your content becomes a magnet for your ideal clients.

It lets them get to know you, builds trust, and shows them you actually understand what they’re going through.

No cold DMs.

No salesy energy. 🤢

Just showing up and sharing what’s working.

Common Reasons Coaches Struggle To Be Consistent on Social Media

Reason 1: They don’t enjoy it

Let’s face it—many coaches would rather coach than post.

Social media feels like a time-sucking monster.

So they avoid it.

But ignoring it completely means no one sees your work, no matter how good you are.

Reason 2: They treat it like a burst, not a habit

Some coaches post a flurry of content one week, then disappear for a month.

This “all or nothing” approach burns people out and doesn’t give them enough data to figure out what actually connects.

Reason 3: They focus on solutions, not connections

It’s tempting to just post quick tips.

But when everything you post is a solution, your audience doesn’t really get to know you.

You need to share the struggles too—their struggles, your struggles.

It's the same way you want your partner to hear about your struggles when you come home after a long day at work. That’s what builds trust.

6 Tips To Be Consistent On Social Media As An Executive Function Coach

Tip 1: Document, don’t create

Stop trying to be brilliant.

Just document what you’re doing.

What did a student struggle with today? What worked? What didn’t?

That’s your post.

Tip 2: Start with the problems, not the solutions

Oftentimes, people just focus on sharing lots of solutions, but if you identify the problems that your ideal clients are having, the engagement and interactions will follow.

The more you can speak your audience’s language, the more they’ll pay attention.

A great example of this is my business partner at Upskill Specialists, Eric.

He created a video showing how he experiences auditory processing challenges and got over a million views on TikTok.

Tip 3: Be the guide, not the guru

You don’t need to know everything.

In fact, it’s better if you don’t.

Show people how you’re learning and growing.

Share behind-the-scenes thoughts and bring them along for the ride.

Here is an example of how I did that on LinkedIn and got over 2,000 impressions, 30+ comments, and 93 likes:

Show, don't tell, how you are learning and growing

Tip 4: Pick one platform and stick to it

Trying to be on Instagram, TikTok, LinkedIn, YouTube, and Twitter all at once is a recipe for burnout.

Focus on one platform where you really want to grow and master that.

For many years, I focused on trying to be on every platform and do everything.

Nowadays, I realize that the people I want to support and serve hang out on LinkedIn.

I focus on that platform almost exclusively with most of my energy.

Tip 5: Have a structured system to create content

I used to just create based on inspiration, but now I focus on one main problem that I'm trying to solve.

I turn that problem into a master blog article, which then becomes small snippets that I post on LinkedIn throughout the week.

So, one blog article can turn into 10 posts.

This is called the Hub and Spoke Model for content production.

The Hub and Spoke Model for content production

Tip 6: Focus on service, not self-promotion

In an interview I did with Seth Perler a few years ago, he said he committed to showing up and being of service to his audience once a week.

I started doing that with my newsletters and have seen much more engagement and connection between me and my audience.

You can check out the complete Earn More Tutoring podcast interview here.

My podcast episode with Seth Perler

The Bottom Line

If you want to show up consistently on social media, here’s your plan:

1. Document your coaching work

2. Focus posts on problems, not just solutions

3. Share your process, not just your polished moments

4. Choose one platform and commit to it

5. Use blog posts or YT videos as content hubs and repurpose them

6. Serve your audience by offering value

   
   

Hope this helps! 🤙🏻

Want support in staying consistent on social media?

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About Me

Hey! I'm Sean 👋

I'm a former public school special education teacher who realized that executive function skills are more important than knowing when George Washington crossed the Potomac.

Since then, I've made it my mission to teach anyone who will listen about how to develop these key life skills.

In 2020, I founded Executive Function Specialists to ensure all students with ADHD and Autism have access to high-quality online executive function coaching services. We offer online EF coaching and courses to help students and families.

Realizing I could only reach so many people through coaching, in 2021 I started the Executive Function Coaching Academy which trains schools, educators, and individuals to learn the key strategies to improve executive function skills for students.

In 2023, I co-founded of UpSkill Specialists, to provide neurodivergent adults with high-quality executive function coaching services.

When not pursuing my passions through work, I love spending time with my family, getting exercise, and expanding my brain through reading. You can connect with me on LinkedIn.