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In this article, I will teach you the secrets to creating blog content that drives thousands of people to my coaching websites each year.
Most executive function coaches avoid blogging because they think it requires fresh ideas, fancy writing skills, or that they need to be some expert.
That's not true.
Here is the secret to repeatable content creation:
Your coaching sessions already contain everything you need to create great content—and that content can help bring in clients without you chasing them down.
Why Creating Content Matters for Your Coaching Business
Most executive function coaches rely on word of mouth and referrals to get clients, which works—until it doesn’t.
Referral partners retire, networks shift, and suddenly you’re scrambling to find new leads. This is why creating content is non-negotiable.
First, blog content works for you while you sleep.
Instead of constantly reaching out to people, your articles do the heavy lifting. If you frame your content correctly, the right people will find you—parents, students, and professionals searching for the exact solutions you provide.
Second, good content is evergreen.
A well-written blog post can attract clients for years. Unlike referral partners who move on or social media posts that disappear in a day, high-quality content stays relevant and keeps working, even as your business evolves.
Finally, content builds trust and speeds up client acquisition.
When potential clients read your articles and get value from them, they already trust you before they even book a call.
This shortens the sales process because they know what you offer and why they need it. When someone reads your post, applies what they learned, and sees results, hiring you becomes an easy yes.
If done correctly, creating content isn’t busy work—it’s one of the best ways to build a sustainable, client-generating coaching business.
Why Coaches Struggle to Create Blog Content
Blogging sounds great in theory, but when it comes time to sit down and write, most coaches hit a wall.
First, they feel like they have to come up with something original and groundbreaking, which leads to overthinking and eventually doing nothing.
Second, they don’t have a repeatable structure, so every post feels like reinventing the wheel.
Third, they haven’t turned their coaching strategies into models—simple, repeatable steps that show their expertise in action.
Lastly, they worry that if they are not a parent, how could they possibly tell parents what they should do with their child? The impostor syndrome kicks in hard.
How to Use Coaching Sessions for Blog Content
Step One: Document Your Sessions
After a session, think about what the client was struggling with and the exact steps you walked them through to solve it.
If a student was overwhelmed with homework, maybe you had them list all their assignments, identify the class with the lowest grade, then prioritize assignments in that class by point value.
Congratulations, that’s a process, and it’s perfect for a blog post.
Step Two: Use A Predictable Structure
Use a repeatable blog structure so you never start from scratch.
Here’s a simple format that I use for almost all my posts:
Start by telling readers what they’ll learn.
Explain why it matters.
Show the common mistakes or struggles.
Break down your process step by step.
End with a quick summary that delivers value, even if someone just skims it.
Go back and look at my content -- it almost always follows this structure which is why I can get it done quickly -- I don't overthink it.
Step Three: Have A Call To Action (CTA)
Make sure your blog actually works for your business.
At the start and end of every post, include a call to action, like booking a free consult.
Over time, posting content regularly helps you rank in Google searches and builds credibility with parents and professionals who might refer clients your way.
Summary
Blogging doesn’t have to be complicated—just document what you’re already doing and let your content work for you. Here is how you can get started:
Write down a recent client struggle and the process you used to solve it.
Use the blog structure outlined here.
Add a call to action, hit publish, and repeat.
Hope this helps 🤙🏻
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About Me
Hey! I'm Sean 👋
I'm a former public school special education teacher who realized that executive function skills are more important than knowing when George Washington crossed the Potomac.
Since then, I've made it my mission to teach anyone who will listen about how to develop these key life skills.
In 2020, I founded Executive Function Specialists to ensure all students with ADHD and Autism have access to high-quality online executive function coaching services. We offer online EF coaching and courses to help students and families.
Realizing I could only reach so many people through coaching, in 2021 I started the Executive Function Coaching Academy which trains schools, educators, and individuals to learn the key strategies to improve executive function skills for students.
In 2023, I co-founded of UpSkill Specialists, to provide neurodivergent adults with high-quality executive function coaching services.
When not pursuing my passions through work, I love spending time with my family, getting exercise, and expanding my brain through reading. You can connect with me on LinkedIn.